The root "fortun-" derives from the Latin word fors, meaning "luck" or "chance." It appears in words such as fortune, fortunate, and fortuitous, as well as the Spanish word fortuna. Fortun Holdings, Corp. brings that fortune forward by redefining small-business finance and delivering fast, transparent, and tailored capital to underserved entrepreneurs.
Fortun Holdings, Corp, headquartered in Miami, Florida — a pioneering fintech company specializing in financial solutions dedicated to serving underserved communities. Fortun leverages cutting-edge data analytics, proprietary processes, and digital technology to provide fast, efficient, and tailored financial services.
Fortun Holdings, Corp ensures that underserved customers and businesses have access to the capital and liquidity needed to thrive in today's market. Our revenue-based financing model aligns our success directly with the success of the businesses we serve.
Led by a management team with extensive experience in revenue-based finance, these seasoned finance professionals understand the unique nuances of this specialized financial product and the risk management required to scale it successfully.
Latinos and other underserved communities — many considered "un-bankable" — are not merely participants in the American dream; they are its engine.
Fortun's revenue-based financing product redefines small business finance, offering minority-owned entrepreneurs quick and easy access to capital.
Focused on funding small businesses through disciplined underwriting, strong risk management, and responsible funding amounts designed to protect portfolio performance while supporting sustainable growth.
For a thorough overview of our stock performance, recent news, and regulatory filings, contact our Investor Relations team.
Our IR team is available to provide in-depth information, answer questions, and assist you in understanding our financial health and market position.
Transparency in our capital structure is fundamental
to our investor relationships.Transparency in our capital structure is fundamental to our investor relationships.
Commitment to Shareholders:
"Fortun Holdings, Corp. is committed to protecting shareholder value through transparent reporting, strategic growth, and responsible capital management."
Access all of Fortun Holdings, Corp's (formerly Luminar Media Group, Inc.)
official disclosure documents and financial statements.Access all of Fortun Holdings, Corp's (formerly Luminar Media Group, Inc.) official disclosure documents and financial statements.
Stay current with Fortun Holdings, Corp.'s latest milestones, financial results, and strategic announcements.
Experienced leaders and trusted partners driving Fortun Holdings, Corp.'s mission to empower underserved communities with access to capital.

President & CEO
A seasoned entrepreneur and attorney with deep expertise in financial services and corporate law. Yoel brings visionary leadership and strategic direction to Fortun as it transforms the landscape of minority business financing.

CFO
An industry banking veteran with decades of experience in financial institutions and capital markets. Juan leads Fortun's financial strategy, overseeing asset growth, capital allocation, and investor reporting.

Vice-President Operations — Fortun Advance/Funding
Oversees day-to-day operations at Fortun Advance/Funding, ensuring efficient execution of the company's financing programs and delivering exceptional service to the small businesses Fortun serves.

Vice-President Operations — Fortun Online
Leads operations at Fortun Online, driving the strategic growth and execution of online initiatives that empower small and minority-owned businesses across underserved communities.

General and Regulatory Counsel
(In-House Counsel)
Serves as General and Regulatory Counsel at the operating subsidiary level for Fortun Holdings, Corp, overseeing legal strategy, regulatory compliance, and alternative finance regulatory matters to ensure the company operates with the highest standards of integrity and transparency.

Securities Counsel — Zarif Law Group
(Independent Counsel)
An accomplished securities attorney and founding principal of Zarif Law Group, Morris brings deep expertise in public company compliance, SEC regulatory filings, and corporate governance. He is overseeing Fortun's uplisting initiative and advises on staying compliant across all capital markets activities.

Securities Counsel — JDL PA
(Independent Counsel)
A highly regarded securities attorney and principal of JDL PA, Jonathan brings extensive experience in public company law, capital markets transactions, and investor disclosure. His counsel ensures Fortun's regulatory filings and compliance obligations are met with precision and integrity.

Investor Relations
A premier investor relations consulting firm connecting undervalued emerging growth companies with institutions, hedge funds, and independent portfolio managers. Hayden IR provides comprehensive strategic IR programs for micro and small-cap public companies, focused on increasing visibility and creating compelling investment stories.

Independent Accountants
A Florida-based CPA firm specializing in SEC compliance and financial reporting for public companies. L&L CPAs provides pre-audit assistance, financial statement preparation, derivative liability accounting, and SEC industry guide evaluations, with deep expertise in reverse mergers, acquisitions, and SPAC business combinations.

PCAOB Auditor
A Dallas-based PCAOB-registered public accounting firm providing audit, assurance, tax, and consulting services to both private and public companies. Turner Stone & Company brings decades of experience delivering accurate, thorough, and reliable financial audits. Turner Stone is engaged as Fortun Holdings, Corp. independent auditor.


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